Work-It Wednesday: PumpOne Launches New FitnessBuilder Workout Plans

31 03 2010

Tomorrow is April 1st and chances are you haven’t maintained the fitness resolutions you made back in December.  Summer isn’t far away, so today is your chance to get back on track with your fitness routine.  But you don’t need an expensive personal trainer or gym membership to get into the best shape of your life.  You just need some weights and your iPhone.

PumpOne, the leaders in step-by-step, image- and video-based workouts for your PDAs/iPods just added six new fitness plans to their FitnessBuilder database, the most comprehensive fitness database in the world.

According to the company’s website, “FitnessBuilder contains the largest library of exercise images & videos, the most challenging workouts across all disciplines, access to a live personal trainer and a complete set of every fitness tool, calculator and tracking feature available.”

Sound too good to be true?  For a minimal investment of $35 a year you can choose from and/or create more than 650 workouts, pull from 5,600 images and videos, share and receive workouts through the network and ask unlimited fitness questions from PumpOnes fitness advisors.  So now you have no excuse not to workout, unless of course you forget to charge your iPhone.


Disclaimer: Samples were received in exchange for editorial review.

Advertisements




Product Review: EQUMEN “Power” Underwear for Men

22 12 2009

As long as I can remember, my guy friends and I have debated over whether to wear boxers or briefs, strange when you consider that many of my guy friends are straight (though I am not) and this just doesn’t sound like something that is typically discussed over beer.  As I got into writing and covering editorial fashion, I’ve noticed that the debate keeps coming up, and I’ve finally figured out why – it’s all about the package.

When it comes to underwear, I think most guys make their decision based on four factors – 1)Fit, 2)Comfort, 3) Style and 4)How big the pouch is going to make their package look. Now EQUMEN, the Australian-based company that brought us the Core Precision Undershirt earlier this year, has launched their collection of Precision Underwear, which take all four factors into account.  In fact, the cutting edge underwear are designed to “incorporate the brand’s unique athletic-inspired engineering and physiotherapist insights to deliver comfort, support and body-optimizing benefits ‘down under.'”  I bet you’re wondering how they work, though, right?

Helix-Mapping™ Body Response Technology

The Precision Underwear – available in briefs, trunks and long turnks – use EQUMEN’s Helix-Mapping compression technology – the same used in their shirts – to place pressure on the gluteal fold, providing lightweight posture and gait support.  Don’t worry, it won’t compress the boys.

Beyond improved body mechanics, the precision-fit fabric conforms directly to the body to lift and smooth in all the right places.  Not only does it make your rear look great – something that many women report as being a major turn-on – but it also enhances the look of what you have going on up front.  And too keep the boys in peak performance, the underwear use moisture-wicking fabric and have a ventilated “power pouch” to control moisture and temperature.

While I normally wear 2xist briefs – they also offer great support and lift in the rear at a fraction of the cost – I’ve quickly become a big fan of EQUMEN’s long trunks.  The trunks feel like a second skin, and the moisture-wicking fabric makes it feel like I have a light breeze blowing on me throughout the day.  While the $56 price tag for these underwear is a little steep, I would definitely buy them for a special occasion like a big date, wedding or my upcoming 10-year high school reunion.  They provide that extra bit of confidence, even if others can’t see what you have on underneath your pants.

As the wise and funny man Jerry Seinfeld once put it, “Men want the same thing from their underwear that they want from women: a little bit of support, and a little bit of freedom.”

What do you think? Would you pay $56 for the Precision Underwear?

EQUMEN Precision Underwear

Disclaimer: The company mentioned above provided AreYouBeing.com with samples in exchange for editorial review.